The Project
Esperance Stonehenge engaged Franzone Films to create a tourism campaign designed to capture the sense of wonder, mystery and family adventure that comes with visiting the attraction. The film focused on the experience of discovering Stonehenge through the perspective of a family, helping position the destination as more than a landmark, but a memorable part of an Esperance visit.
Approach
The film was built around a simple family-led narrative, using curiosity and discovery to guide the story rather than presenting the attraction as a traditional tourism showcase. Natural performances, atmospheric visuals and a sense of progression through the experience were used to create a film that felt playful, cinematic and emotionally connected to the idea of exploring Esperance as a family.
Watch the film